Tuftex.
Color logic…..That’s what we call the approach we’ve taken to develop the color lines for our product introductions. Over the past twelve to twenty-four months, we’ve been studying the impact that hard surface flooring (now approaching more then 50 percent of the market in the Western United States) is having on carpet color. Residential interior designers tell us they start the flooring selection process with hard surface first. In our primary markets, that usually means ceramic or stone. Then they look for colors that work with and compliment the ceramic or stone selections. As a result, we’ve redesigned our west coast palette with a broader array of mid and dark range neutrals, softer sages, and “tinted taupe’s”. And we have we’ve accented the assortment with an occasional burnt sienna and a teddy bear chocolate.
Our color logic color lines are broader, richer, and warmer and they complement and coordinate beautifully with stone, ceramic and rich wood floors. Tuftex is all about color. This year, more than ever, we think you're going to like the choices.
